We Hit 1000 Likes on Facebook
Tuesday, 4 November, 2014
This blog post was written by Oliver Tracey, Marketing & Administration Officer at the Guernsey Sports Commission just days after we reached 1000 likes on our organisation Facebook page.
I was proud to see that we reached over 1,000 Likes on Facebook last weekend. Using the social network we share news stories, upcoming events and to provide a behind the scenes view of our work that our charity delivers here in Guernsey. To date we have not paid a single pound or dollar to any social network to promote ourselves and everything we have done has been organically through sharing posts on our friends pages and other social networks which has allowed us to slowly create and maintain a professional brand for our charity.
It has been amazing to see that over the period of a year we have accumulated over 300 likes on our page which has slowly risen over the period of 2014, to over 1000 where it is now. There were two sharp increases in the number of people that Liked our page in April and May and these can be attributed to us celebrating our 10th Birthday in April with a few special events and online marketing campaigns. The sharp rise in May was due to the arrival of the Queen's Baton Relay and it visiting a number of island schools, including a whistlestop visit to Herm, Sark & Alderney.
Through Facebook we share photographs, statuses, reports and various links to our website. It is interesting to note that within Facebook's built in analytics that single statuses generate twice as much reach as photographs posted online which opposes marketing research I have come across. Statuses also have the highest engagement followed by videos then photos and links in last place. We will continue to use all four methods of posts on our page as it continues to attract a growing audience to the, in my opinion, dying social network.
We don't only share our news stories and upcoming events with our audience but those from our 48 different member sports as well. For example in the last few months or so St. Jacques Rugby Club have featured prevalently in news on our website and these stories have been shared on our Facebook page. The post with the highest reach was an interview we conducted with the St. Jacques head coach John Bell. This reached over 2.3k different feeds due to so many people sharing it on their pages and commenting on the story itself. Coming in a close second was the news that Rachel Merrien became the first female level 2 rugby coach here in Guernsey. This achieved a slightly lower audience reach but a higher number of likes, comments & shares.
So there we have it, another significant milestone reached in our charities history. Whilst a number of companies, organisations and some charities in some cases have paid for adverting and marketing campains we have not paid for a single campaign online, or offline for that matter. Given the nature of our organisation, the service we provide and the continual aim of increasing the number of active citizens living here in Guernsey, social networks like Facebook help our charity reach a great audience that is far reaching all over the world. We will continue to post statuses on our page today, tomorrow and into the indefinite future.