More Coaches, Better Coaches with Guernsey Sports Commission and Generali Worldwide

15th June 2017

MONDAY 19th June marks the start of the Guernsey Sports Commission and Generali Worldwide’s coach development week as part of the ‘more coaches, better coaches’ initiative.

Throughout the week there will be various seminars, workshops and keynotes that are free to attend for coaches. The sessions will follow four key themes – coaching skills, psychology and mental health, governance and safeguarding and physical literacy and training.

In addition to partnering up with Guernsey Mind and those involved in the Be Active Forum, there will be sessions by special guests Mark Sheasby and Richard Cheetham MBE.

Mark Sheasby, an elite sports and corporate performance coach, helps a variety of clients from England and Premiership football and rugby teams, county cricket clubs and corporates achieve consistently at the highest levels of sport.

As a former firearms commander for hostage and siege interventions, Mark has learned how to utilise certain linguistic cues which reveal how an individual’s subconscious interprets challenges, to help optimise their performance in adversity. Mark has been successful in the development of emerging talent, and those who have commissioned his services have noted profound changes in attitude, confidence in performance.

During the week Mark will lead two workshops in addition to his keynote speech recounting his personal journey. The first workshop will help participants gain an insight into using language to improve performance in personal and professional contexts. The second will focus on high-pressure situations, helping coaches to improve communication so that they can get the best out of themselves and others.

Teaming up with the Be Active Forum to close the week is Richard Cheetham MBE, a senior fellow in sports coaching at the University of Winchester. Taking a more holistic approach to coaching, Richard has developed a strong reputation for creative thinking and innovation in coach development and education.
Richard received the 2014 Vice Chancellor’s award for community engagement in recognition of his work establishing links with local and national sports organisations to strengthen the degree programme, therefore enhancing student enjoyability, providing volunteering, coaching and mentoring programmes.

Having presented his applied research at numerous conferences, Richard brings his wealth of expertise to Guernsey to deliver a seminar and keynote speech as well as a workshop highlighting the importance of movement skills. He will use stories to look into the development of fundamental movement skills with young children.

In addition to these speakers, there will also be workshops and speeches taken by John Scriven from The One Foundation Jersey, and Jenny Murphy is highlighting the importance of child welfare at commission events. CEO of the Guernsey Sports Commission and Chairman of the Guernsey Commonwealth Games Association, David Harry, will take an anti-doping workshop guiding participants through steps to ensure they are 100% clean.

Jo Cottell and Jeremy Frith will be focusing on positive mental health and the psychology of coaching in sport, respectively. Local advocate, Sara Mallet, will hold a workshop taking delegates through a series of guidelines to ensure they are using social media safely as well as effectively.

The Guernsey Sports Commission will use the week to promote the UK Coaching #CoachingCan initiative, encouraging all coaches to sign up to Connected Coaches. This online forum, developed by UK Coaching, provides an online platform to share the latest research in sport and for members to ask one another questions.
Most of the seminars and workshops will be held at Beau Sejour, visit for a detailed timetable of the week and register your space at

Please click here for the full booklet of workshops